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news Title: |
Sustainability Expert PE INTERNATIONAL Releases Whitepaper: "Ten Insider Tips for a Compelling Business Case" |
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news ID: |
1078 |
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Description: |
It's hard work integrating sustainability into a company's strategic plan. It's not enough to reduce carbon and gain certifications. Success requires winning over their peers and bosses. Managers are increasingly facing the challenge of convincing upper management levels and are struggling to prove that their strategy is both achievable and something that will actually add value to the business.
Successful buy-in requires a comprehensive plan rooted in a clear business case. Not all business cases, however, are created equal. Although the details vary from one company to another, an effective sustainability plan communicates a sense of direction and purpose, unifies efforts, sets goals and priorities, builds motivation and momentum, and aligns sustainability goals with a company's overall business objectives.
To assist with sustainability planning PE INTERNATIONAL has released a new whitepaper containing ten insider tips for helping sustainability managers to build a compelling business case for their organization. More than 1,500 successfully completed projects and over 20 years of experience as an expert in sustainability are the basis for this exclusive set of guidelines.
"All too many sustainability plans and initiatives fail to become reality because the CEO, CFO or CIO does not buy in to the project," says John Heckman, Managing Director of PE INTERNATIONAL, Inc. based in North America. "You need to minimize this risk by having a detailed planning phase - it's essential for the success of the whole project. This is your chance to harness the current market trend and reap the benefits at the same time."
And the benefits of sustainability are enormous. Top line revenue growth, brand enhancement, reduced costs and much more are a clear added value for companies of all kinds. According to a new global study1, more than two-thirds of businesses are strengthening their commitment to sustainability.
SOURCE: fivewinds.com |
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